Real Kabuli authentic Afghan chilli sauce set to capitalise on UK’s growing need for brand new exotic condiments if funding objective can be attained.

LONDON, 10 MARCH 2013 – Real Kabuli chilli sauce is the newest product set to satisfy the British appetite for new exotic flavours when the Kickstarter campaign launched these days enables the company behind the sauce to reach its £5,000 funding goal.

Real Kabuli provides UK consumers the opportunity to uncover the unique flavour combinations of Afghanistan’s cuisine: Real Kabuli chilli sauce is really a wholesome, mildly spiced and uniquely zesty blend of fresh green chillies, coriander, lime, garlic and ground walnuts.

Real Kabuli, that will be produced in the UK, will be the ideal accompaniment for kebabs, chicken, sandwiches, samosas, naan bread or as a quick and easy flavour boost for any meal or snack.

The most current Key Note Market Report in to the sauces market found that today’s consumers “enjoy taste kicks” and that demand has grown for “exotic, particularly spicy versions” of condiments (Sauces & Spreads Market Report Plus 2012).

Malala-London is the business hoping to satisfy this demand by introducing the UK, EU and US to the exciting chilli sauces enjoyed in Afghanistan. Within the longer term, the business is also aiming to use organic Afghan-grown ingredients for a wider range of condiments – including hot sauces and green chilli sauces – helping to increase Afghanistan’s exports market and recovering economy while preserving the authenticity of the flavours.

Backers of the company’s Kickstarter project are being offered the chance to be the first to taste Real Kabuli chilli sauce if they make a pledge.

Malala-London’s Kickstarter project may be viewed at www.kickstarter.com/projects/2062488401/1300039012?token=4a22c161

About Malala-London: Malala-London will be the London-based business behind the brand name ‘Real Kabuli’TM, the authentic Afghan chilli sauce that will probably be launched in the UK if the company’s Kickstarter campaign enables them to reach their funding objective of £5,000.

Kickstarter website: www.kickstarter.com/projects/2062488401/1300039012?token=4a22c161
URL: www.realkabuli.com

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For additional high resolution photographs or further information email Malala-London at info@realkabuli.com, malalalondon@hotmail.co.uk or tweet @malalaLondon